CONCEPT
AS PART OF A WIDER ENVIRONMENTAL DESIGN PROJECT TO BRING THE ELECTROLUX BRAND ACADEMY TO LIFE, A BRAND DESIGN APPLICATION APPROACH WAS REQUIRED TO PROVIDE BRAND STANDOUT AND PERSONALITY FOR TWO OF THE SISTER BRANDS WITH THE ELECTROLUX FAMILY - AEG & ZANUSSI. BOTH BRANDS REQUIRED A SHOWCASE AREA AS WELL AS CLASSROOM SPACE TO HELP INSPIRE AND EDUCATE B2B CLIENTS ON THE NEWEST PRODUCTS. ADDITIONAL TO THIS THERE WAS A HERO KITCHEN DISPLAY ALONGSIDE A WORKING KITCHEN CLASSROOM.
RESPONSIBILITIES
CREATIVE GUARDIANSHIP | CONCEPT DEVELOPMENT | SPACE PLANNING | VISUALISATION | ARTWORKING
