CONCEPT
Creating a framework which would enable a consistent, immersive and interactive experience to be achieved across a global tour. Mapping a consumer journey which introduced both brands individually and celebrated the collaboration. Creating individual spaces where guests could be entertained with music from the project and explore the sounds of the Maserati engine through a mix of live performances and audio-visual installations. The events also incorporated a chance to experience the new Quattroporte model and its Bower & Wilkins sound system.
RESPONSIBILITIES
CREATIVE DIRECTION | ART DIRECTION | USER EXPERIENCE | CONCEPT DEVELOPMENT | SPACE PLANNING | VISUALISATION
LONDON
LOS ANGELES
SHANGHAI
NEW YORK
