CONCEPT
creating a campaign narrative working with the global marketing creating campaign standout and impact at a global level for their target audience. developed assets would then be used to create a global toolkit which would support all campaign requirements FOR retail activations. ADDITIONAL CONSULTANCY WAS PROVIDED TO ENSURE THERE WAS CONSISTeNCY AT EVENTS AS WELL AS SEVERAL SITE SPECIFIC HERO ACTIVATIONS AT PINNACLE STORES WITHIN THE NEW YORK AREA TO BUILD BRAND TRACTION ON THE RUN UP TO THE EVENT.
RESPONSIBILITIES
CREATIVE DIRECTION | brand guardianship | agency briefing | VISUALISATION | guidelines overview | ARTWORK Quality CONtrol
NEW YORK - SHANGHAI - LONDON
