CONCEPT
Working collaboratively with Nike European Brand Design to develop and deliver five uniquely unusual pop-up pavilions across Europe. Runners in each of the locations were invited along via social media while special events drew in passers-by. Once inside, visitors were given the full Flyknit experience and the chance to try out new products. This included steaming Flyknit trainers to achieve the perfect custom fit and taking shoes on a test run alongside fellow innovation-hungry runners.
RESPONSIBILITIES
CREATIVE GUARDIANSHIP | USER EXPERIENCE | CONCEPT DEVELOPMENT | SPACE PLANNING | VISUALISATION
