CONCEPT
Creating a moment of surprise and delight when unsuspecting VIP guests are taken through the wardrobe into a hidden room. Guided into position by a mystery beam of light, then out of the darkness they are immersed in a 180 degree projection introducing the Nike Fuelband. Creating a snapshot of the product through an unsuspecting moment of immersive awe and wonderment.
RESPONSIBILITIES
CREATIVE GUARDIANSHIP | ART DIRECTION | USER EXPERIENCE | CONCEPT DEVELOPMENT | SPACE PLANNING | VISUALISATION
