CONCEPT
A CONCEPT BOUTIQUE FOR LUXURY WATCHMAKER OMEGA WITHIN THE prestigious WATCH ROOM IN HARRODS. USED IN CONJUNCTION ALONGSIDE A MORE TRADITIONAL OMEGA BOUTIQUE, THIS CONCEPT SERVED AS AN EXHIBITION SPACE USED TO SHOWCASE NEW PRODUCT LAUNCHES, BRAND MILESTONES AND PRODUCT INNOVATION. THE ORIGINAL CONCEPT WAS TO CREATE A FRAMEWORK THAT WOULD ALLOW FOR FLEXIBILITY TO UPDATE CONTENT while still maintaining a clean brand aesthetic. THE CONCEPT WOULD GO ON TO LIVE through six refresh cycles, celbrating the brands pioneering spirit, innovations in watchmaking and the ongoing partnership with the olympic games.
RESPONSIBILITIES
CREATIVE GUARDIANSHIP | ART DIRECTION | USER EXPERIENCE | CONCEPT DEVELOPMENT | SPACE PLANNING | VISUALISATION | ARTWORKING | CONTENT EDITING
