CONCEPT
A CONCEPT POP-Up BOUTIQUE FOR LUXURY WATCHMAKER OMEGA WITHIN THE T5 TERMINAL AT HEATHROW AIRPORT. USED TO LEVERAGE KEY BRAND MOMENTS AND BUILD AWARENESS, THIS CONCEPT SERVED AS AN EXHIBITION SPACE USED TO SHOWCASE NEW PRODUCT LAUNCHES, BRAND MILESTONES AND PRODUCT INNOVATION. THE ORIGINAL CONCEPT WAS TO CREATE A FRAMEWORK THAT WOULD ALLOW FOR FLEXIBILITY TO UPDATE CONTENT while still maintaining a clean brand aesthetic. THE CONCEPT CONSISTED OF TRADITIONAL RETAIL COMPONENTS PRESENTED ALONGSIDE MORE ENGAGING MECHANISMS DESIGNED TO HELP BUILD AWARENESS OUTSIDE OF THEIR TRADITIONAL TARGET MARKET. A BESPOKE INTERACTIVE APP PROVIDED EASY TO DIGEST PRODUCT INFORMATION AND COULD ALERT STAFF TO PROMPT CONVERSATION AS WELL AS AN INTERACTIVE FLOOR TO DISRUPT thE NORM WItH A tYPICAL AIRPORT ENVIRONMENT.
RESPONSIBILITIES
CREATIVE GUARDIANSHIP | ART DIRECTION | USER EXPERIENCE | CONCEPT DEVELOPMENT | SPACE PLANNING | VISUALISATION | ARTWORKING | CONTENT EDITING
JAMES BOND
MASTER CO-AXIAL
OLYMPIC
