CONCEPT
elevating the traditional retail experience of selecting football boots to a new level, bringing to life the selection, fitting and trial of product in an immersive, stimulating and engaging experience that was curated specifically for the football obsessed teen. Product specific reactive content, INTELLigent projection mapping and product specific interactive game.
RESPONSIBILITIES
CREATIVE DIRECTION | USER EXPERIENCE | GAME DEFINITION | UI OVERVIEW | ART DIRECTION | VISUALISATION | SPACE PLANNING
