CONCEPT
creating a campaign narrative which would be used at internal brand sell - in and then developed all the way through to a consumer facing global campaign. Working with the global marketing team & product designers to establish a creative territory that creates standout and impact at a global level for their target audience. Working with Supporting agencies to develop key assets and ensure that narrative is developed inline with the original concept and that there is an aligned vision across all channel deliverables. developed assets would then be used to create a global toolkit which would support all campaign requirements from ecommerce requirements through to retail activations.
RESPONSIBILITIES
CREATIVE DIRECTION | brand guardianship | art direction | agency briefing | VISUALISATION | guidelines overview | ARTWORK Quality CONtrol
