CONCEPT
boutique concept usING signature architecture which showcases the contrast of structured & organic lines, incorporating moments of softness and glimpses Into the brand heritage & provenance through soft & muted video screens within the window displays. Couture gowns are showcased in the larger window to disrupt passing footfall, with a glazed central entrance into the boutique which uses views of hospitality and key collections in order to entice consumers withiN.
RESPONSIBILITIES
CREATIVE DIRECTION | USER JOURNEY | visualisation | space planning
