CONCEPT
REIMAGINING THE TRADITIONAL JEWELLERY RETAIL EXPERIENCE INTO A PLAYFUL OMNI -CHANNEL AND SOCIAL SPACE. AMPLIFYING A BRAND MESSAGE WHICH RESONATES WITH A MORE YOUTHFUL, DIGITALLY NATIVE AND STYLE CONSCIOUS GENERATION. PUTTING THE CUSTOMER AT THE HEART OF THE BRAND EXPERIENCE, CONNECTING THEM THROUGH SEAMLESS AND EMOTIVE EXPERIENCES.
RESPONSIBILITIES
CREATIVE DIRECTION | brand guardianship | visualisation | space planning
