CONCEPT
Exhibiting at the ISPO Outdoor Show, The North Face wanted an exclusive area to help set the scene and generate exclusivity around their premium product offering - Summit Series. The room needed to create drama and impact while maintaining the flexibility to deliver a B2B product presentation. HERO PRODUCT WAS DISPLAYED USING TENSILE WIRE AND ILLUMINATED FROM ABOVE AND BELOW TO ACCENTUatE THE PREMIUM NATURE OF THE PRODUCT. THE SUMMIT SERIES ROOM WAS THE CENTRE PIECE OF THE OVERALL EXHIBITION GENERATING HYPE AN INTRIGUE AROUND THE ONLY AREA OF THE EXHIBITION THAT WAS INVITATION ONLY.
RESPONSIBILITIES
CREATIVE DIRECTION | USER EXPERIENCE | SOUNDSCAPE DESIGN | CLIENT SHOWREEL | SPACE PLANNING | VISUALISATION
