CONCEPT
The concept for the store was the first iteration of a larger global piece of work, aimed at the progressive explorer, to provide a modern outdoor experience that is always authentic, innovative, progressive and bold by appealing to all the senses. Immersing the consumer in the global North Face brand and providing the opportunity to be part of a local community.
RESPONSIBILITIES
CREATIVE DIRECTION | brand guardianship | visualisation | space planning | digital content creation | MOTION GRAPHICS