CONCEPT
creating a campaign narrative which would be used at internal brand sell in and then developed all the way through to a consumer facing global campaign. Working with the global marketing team to establish a creative territory that develops an emotionally charged platform that is globally relevant and omni-channel executable. developed assets would then be used to create a global toolkit which would support all campaign requirements from ecommerce requirements through to retail activations.
RESPONSIBILITIES
CREATIVE DIRECTION | brand guardianship | art direction VISUALISATION | guidelines overview | ARTWORK Quality CONtrol
