CONCEPT
18 Months in the making, including a comprehensive test and learn program on both sides of the Atlantic, Palo Alto in California is the newest iteration of the Progressive Playground flagship concept, with the intent to be rolled out world wide. This store developed The North Face’s “modernised outdoor” proposition and the corresponding new retail concept; “a progressive playground for explorers .” The concept was trialed in the Regent Street pilot store and all the insights culminated in this store design. Creating authentic brand moments throughout the consumer journey while providing a social hub to benefit the local community, supporting local initiatives, excursions and focal point point for likeminded members of the local region to meet.
RESPONSIBILITIES
CREATIVE DIRECTION | USER EXPERIENCE | SOUNDSCAPE DESIGN | MOTION GRAPHICS
