CONCEPT
creating bespoke content FOR THE NORTH FACE TO SUPPORT IN-STORE DIGITAL TOUCH POINTS AND USE ACROSS SOCIAL CHANNELS FOR THE F17 HOLIDAY SEASON. CREATING A VISUAL LANGUAGE THAT COULD BE USED AS AN UMBRELLA STYLE AND THEN ADAPTED AND PERSONALISED TO SUIT EACH FEATURED SUB-CAMPAIGNS.
RESPONSIBILITIES
CREATIVE DIRECTION | brand guardianship | 3D ANIMATION | MOTION GRAPHICS
BLACK FRIDAY
PENDELTON
THE NORTH FACE: HOLIDAY - INTERNATIONAL
THE NORTH FACE: HOLIDAY - DUFFEL